Mark Galura

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Credits

Client / Corteva Agriscience
Agency / FH Highroad
Creative Direction / Neil Johnson
Senior Art Direction & Animation / Stefan Weidauer
Art Direction, Animation & Illustration / Mark Galura
Animation / Sean Kung

About the project

I partnered with FleishmanHillard HighRoad to design a series of videos for Corteva Agriscience's rebranding campaign. We worked on building a video library that explains the benefit and usage of their agricultural products for their farming audiences.

Combining shapes that look like diagrams with imagery related to agricultural processes were used as metaphors to help explain how the product works.

Using simple forms and unconventional colours that adhere to the brand's visual style, yet still representative of the technical process of agricultural farming.