Mark Galura

👈

Relaunch and Advertising campaign for the Aeroplan Loyalty Program

Credits

Client / Air Canada
Creative Direction / Dzneta Zunic
Art Direction, Animation & Illustration / Mark Galura
UX & UI Design / Juhye Lee
Illustration / Lana Dudarenko
Video Animation / Sonia Bashash
Copy Writing / Brendhan McCarthy & Craig Rowe

About the project

I collaborated with Air Canada's Creative Studio to develop a direction for illustrations that embodied Aeroplan's visual identity. The result was a versatile library of visual assets combining scalability with intricate illustration elements, used to target consumers nation-wide.

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To align with the newfound simplicity of Aeroplan’s new reward structure, the motion design adopted a clean, minimalist, and visually captivating approach.

Looking to communicate

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By offering recognizable imagery and engaging motion, users can swiftly understand key concepts related to the rewards of the loyalty program.

The high volume of iterations and ideas our team produced evolved into a vibrant asset library, filled with captivating concept art and boundless creativity.